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Campaigns for social change

The social impact sector loves a bit of jargon. At Anthronation, we don’t. We think the worlds of behavioural design, user research, and marketing are very similar. We take the best bits from them to help our clients get stuff done. By combining our experience with our expertise in applied anthropology—we create real, lasting social impact.

What We Do

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    Marketing and Communications

    We create and implement marketing and communication strategies to inspire action. We do this through gathering insights, understanding your analytics, and user behaviours and motivations.

    We create content that aligns with your user’s needs and helps you achieve your goals.

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    Behavioural Design

    Our approach to behavioural design and change work is methodologically agnostic.

    We combine frameworks such as COM-B, EAST, the socio-ecological model, design thinking, and our expertise in the social context of the people we engage to craft impactful solutions.

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    User Research

    We engage with user research from a human lens. It's not just about how people interact with your website, but when and in what context.

    We use ethnography and user research methods to provide recommendations on how to improve the user experience for your audience.

GET IN TOUCH
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Why We Do It

Our Director, Sadaf Rasheed, founded Anthronation after reading Brené Brown and David Graeber during a summer of reflection on the world of work. Frustrated by the silos and gatekeeping within fields and sectors in social impact, she saw missed opportunities for shared learning. As an applied anthropologist with experience in tech, international development, and the charity sector, she recognised the need for integration. Anthronation exists to break down these silos and avoid reinventing the wheel—or the double diamond.

Our mission extends beyond this. Our work is strongly aligned with our social justice values, and we believe in a fair world and accessible access to information.

We co-convene the Applied Anthropology Network’s Digital Group and apply these insights in our work because we believe that understanding the nuances of culture offers significant value beyond academia.

Anthronation also takes on one pro-bono client from the social impact sector each year. Get in touch for details.

Our Clients

Growth Impact Fund
Social Tech Trust
Freedom United
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New e-course: What the f*ck is applied anthropology?

Curious to learn more about applied anthropology and its impact? We’ve created a free three-part weekly email series to demystify applied anthropology and how it can (and has): 

  • Reduced risk in product development

  • Sparked innovation in healthcare

  • Improved technology by being more human

  • "It has been so fantastic to work with Anthronation. The experience gave us confidence with our digital marketing and actionable skills to take away and put towards our next project."

    Holly Foskett-Barnes, The Museum of East Asian Art (MEAA)

  • "It was a stimulating and enjoyable experience to work with Anthronation. I appreciated their ability to combine big-picture trends analysis with the nitty gritty detail of research, to pull out areas for exploration. Together they built a compelling narrative of where the sector is and what's needed, which has directly shaped the future direction of Catalyst. Hope to work with the team again in the future."

    Ellie Hale, Catalyst

  • "The best thing about working with Sadaf at Anthronation was the speed and ease with which she not only understood our philosophy but respected and reflected our approach in her work."

    Joanna Ewart-James, Freedom United

  • "Working with Anthronation was truly amazing experience for our organisation, we were able to get support that otherwise we would not receive to elevate our presence on marketing our brand and constantly thinking of ways to move forward to helping support our community."

    Amrik Singh, Hanley Crouch Community Association